Tóm tắt

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?rnrnThe Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the Lean Startup movement, and tested and refined by him for more than a decade. rnrnThis 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:rn· Avoid the 9 deadly sins that destroy startups' chances for successrn· Use the Customer Development method to bring your business idea to lifern· Incorporate the Business Model Canvas as the organizing principle for startup hypothesesrn· Identify your customers and determine how to get, keep and grow customers profitablyrn· Compute how you'll drive your startup to repeatable, scalable profits.