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An understanding of psychologyspecifically the psychology behind how users behave and interact with digital interfacesis perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the blueprint of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.Youll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fittss law, Jakobs law, and Hicks lawEthical implications of using psychology in designA framework for applying these principles