Tóm tắt

We all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us understand our users, learn about their goals, explain our research, and demonstrate our design ideas. In this book, Quesenbery and Brooks teach you how to craft and tell your own unique stories to improve your designs. Testimonials “Stories facilitate a level of communication that is as close to telepathy as you can get. Kevin and Whitney guide you to use storytelling in ‘how-to’ scenarios so smoothly that you may never realize how far you leapfrogged ahead, and never know the mistakes you didn’t make because of this book. It’s that good.” — Annette Simmons, author of The Story Factor “A very practical, readable survey of ways to use one of the world’s oldest and most powerful transmedia forms—storytelling—to increase the coherence and effectiveness of digital artifacts. Brooks and Quesenbery offer concrete strategies for creating a richer design process.”