Tóm tắt

The best advertising photography is more than just a selling tool. It intrigues; it entertains and stimulates; and it poses questions. What was the thinking behind that image? Is the picture genuine or a photo composition? How was the tiger encouraged to cooperate? Is this a real heroin addict or a cleverly made-up model?rnFor every story a picture tells there is a better one about how it was conceived and executed. In this quick exploration of the diversity of advertising styles, the professional advertising photographer has provided the skills necessary to produce powerful images which communicate swiftly and with maximum impact. As one member of the creative team, the photographer plays a vital role in contributing ideas, technical knowhow and discerning visual taste.