Tóm tắt

This book is about digital economics—the branch of economics studying digital goods and services. Innovations and developments in information and communi-cation technology (ICT) have laid the foundations for this branch of the economy. This includes technologies such as social media, apps, cloud computing, mass stor-age, data mining, cryptocurrencies, and sharing services. These services have already made deep imprints on today’s business landscape. Both private businesses and the public sector embrace ICT to achieve cost benefits, efficiency, and com-petitive advantages. However, what we are witnessing is just the beginning of an economic revolution as the full potential of the digital economy is about to be harvested.The major goal of this book is to provide a theoretical basis for digital econom-ics and to show how these theories can be applied to the study of real-world eco-nomics and business phenomena. The book is cross-disciplinary, explaining how the interaction between markets and important innovations in telecommunications and information technology has shaped the digital economy. The field of digital economics is characterized by transient market behavior, feedback mechanisms, global markets, many stakeholders, and technology dependencies never seen in any markets before. The book highlights this complex ecosystem.The book is written for advanced undergraduate courses in digital economy for students in computer science, economics, and management. To get the full benefits from the book, a student needs first courses in computer science, calculus, and economics. The book may also be of interest to a broad range of professionals, including economists, business consultants, managers, and computer scientists since it studies the impact several technological, social, and economic disciplines have on the evolution of the digital economy