Tóm tắt

The Sustainability Frontier is a conceptual, but real, boundary that progressively defines how products, companies, and industries will operate in our sustainable future. Territory by territory, industry by industry, the Sustainability Frontier is being settled and then closed, establishing the sustainability standards that businesses everywhere are forced to adopt.rnUnfortunately, most businesspeople haven’t even recognized that the Sustainability Frontier exists, let alone the progressive drive toward closure.rnrnSo, take heart as you pick up this book and dig in. In these pages, you will discover how to identify the sustainability issues that move the needle for your company and how, through innovation and co-creation, those sustainability issues can become a source of competitive advantage for your company today or in its evolved sustainable future. Consider this book your guide for navigating the Sustainability Frontier.