Tóm tắt

The recent explosion of digital data has made organizations to learn more about their businesses, anddirectly use that knowledge for improved decision making and performance. When shopping movedonline, understanding of customers by business managers increased tremendously. E-business not onlycould track what customers bought, but also track the way they navigated through the site; how muchthey are influenced by price discounts; review of products bought by their family and friends. The whole look and feel of the contents and its organization in the site is valuable. This information wasnot available to business managers a decade ago, and the sale-predictions were restricted to the buyingpattern of their customers by looking into their past records.