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Loại tài liệu: Tài liệu số - Book
Thông tin trách nhiệm: Brealey, Richard A.; Myers, Stewart C.; Marcus, Alan J.
Nhà Xuất Bản: McGraw-Hill Higher Education
Năm Xuất Bản: 2020
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This book is an introduction to corporate finance. It focuses on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the value of the firm. It also provides a broad overview of the financial landscape, discussing, for example, the major players in financial markets, the role of financial institutions in the economy, and how securities are traded and valued by investors. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront.Financial management is important, interesting, and challenging. It is important because today’s capital investment decisions may determine the businesses that the firm is in 10, 20, or more years ahead. Needless to say, a firm’s success or failure also depends, in large part, on its ability to find the capital that it requires.Finance is interesting for several reasons. Financial decisions often involve huge sums of money. Large investment projects or acquisitions may involve billions of dol-lars. Also, the financial community is international and fast-moving, with colorful heroes and a sprinkling of unpleasant villains ...
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